Most people know that you may meet your next client while riding an elevator. So, you should be able to describe what you do and why it matters in the length of the ride – in one minute or less.

But, I think you may meet your next client online.  Being able to writing well is becoming more important, but being able to write succinctly is even more important. I think you should be able to write what you do and why it matters in one tweet (a 140 characters or less message on Twitter).

People haven’t quit riding elevators, but they are networking and reading more on mobile phones.

It takes time and effort to boil down the essence of what you’re trying to do to a short and memorable idea.

Short introductions are wonderful for three reasons: they are easy to remember, difficult to forget, and seldom fail in delivering the message.

Can you describe what you’re working and why it’s important in 140 characters or less?  Try it.